Idiotech · The Profit & Scale System

AI is changing your industry. With or without you.

Don't let someone with AI and a laptop become your biggest competition.

The Profit & Scale System upgrades your operations with AI and real business experience, to help you:

  • Make more money
  • Save more time
  • Work remotely
  • Build systems that scale
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Companies Helped
8-Figure
Revenue Track Record
Playboy · HBO · ESPN
Collaborations & Partnerships
ROME™
The Metric We Invented

Why Us

Most AI consultants don't know business operations.

They can show you how to replace your copywriter with ChatGPT, but they can't solve problems they've never had themselves. We've spent 14 years building, selling, and scaling companies. Now we use AI to do it faster and cheaper than most teams can on their own.

Your brand is unique but your problems are not.

The Profit & Scale System upgrades your operations with AI and real business experience.

AI Adoption vs. Operating Costs
AI Adoption Operating Costs
Profit

Make more money per customer.

  • Unit economics and cash flow analysis
  • Offers, pricing, margins, and AOV
  • Conversion and retention
  • Shipping, fulfillment, and supply chain costs
  • Team, vendor, and tool spend
  • Marketing efficiency (ROME™, not just ROAS)
Scale

Get more customers, faster.

  • AI-generated ads and creative (no creators needed)
  • AI-built websites, landing pages, and funnels
  • Automated competitor research and market intel
  • Outbound lead gen and partnership systems
  • Workflow automation across your team
  • Wholesale, retail, and growth strategy
What You Get
A 90-day roadmap, weekly calls, strategic audits, and systems your team can actually use.

The Metric We Invented

ROME™

Return on Marketing Expenses is our invented metric for true profitability and cash flow.

ROAS doesn't tell you the full story. It ignores your media buyer, editors, creators, content inventory, and tools. ROME accounts for all of it. It tells you what your marketing actually costs and what it actually makes.


Real Fixes. Real Numbers.

Just a few real examples of fast wins we delivered.

Replaced a $15K/month creator budget with AI-generated ads.

No creators. No photoshoots. Fully photorealistic AI video ads that test faster and cost a fraction.

~$15K/mo saved

Saved 6% net margin by changing one box.

Switched packaging, simplified fulfillment, hit a UPS weight threshold. Same product, same brand. Six points of profit recovered overnight.

+6% net margin

Built a website and competitive research system in days.

Custom site, automated competitor monitoring, deep market research. What used to take an agency 6 weeks and $15K now takes days.

Days, not weeks

Reformulated a product in 2 months. Everyone else quoted 9.

Brand stuck with a bad manufacturer. We helped reformulate, source new suppliers, and get back to production in 2 months.

2 months vs. 9

You're overpaying for problems AI already solved.


Who Am I

I build, run, and scale companies. This is what I do for fun.

I run Krete, a men's skincare brand I formulated in my apartment during the 2020 lockdowns because the labs were closed and I decided to figure it out myself. We landed a Playboy collaboration, got products into HBO shows, and built systems that let me run and scale the company remotely while I travel.

Before that, I sold a shoe company, ran a successful SaaS business, and have done eight figures across everything I've built and helped. Economics and math at Penn. 50+ businesses helped. Only ever worked for myself.

"If you're so great, why aren't you doing this for your own company?"
I am. That's why I have time to help you. I fixed my own problems first.

I go deep down the rabbit hole so you don't have to. I taught myself chemistry to formulate skincare. Learned Premiere to edit my own ads. Managed hundreds of influencers myself.

I even went to Brazil for a few months, peak summer, by the beach. Didn't matter. I worked every day.

Sold a Company
Built and exited a shoe brand
8 Figures in Revenue
Across all companies built and helped
Playboy Collaboration
Men's skincare brand partnership
14+ Years Operating
Only ever worked for himself
HBO Product Placement
Products featured in shows

This is my sport. Put me on your team. Win more.

Worst case, you spend 30 minutes with us. Best case, we start finding money and fixing problems on that first call.