Idiotech · The Profit & Scale System
Don't let someone with AI and a laptop become your biggest competition.
We know AI because we use it. We know operations because we run businesses. We combine both to help you:
Why Us
They can show you how to replace your copywriter with ChatGPT, but they can't solve problems they've never had themselves. We've spent 14 years building, selling, and scaling companies. Now we use AI to do it faster, cheaper, and at a level most teams can't reach on their own.
Return on Marketing Expenses is our invented metric for true profitability and cash flow.
ROAS doesn't tell you the full story. It ignores your media buyer, your editors, the creators you hired, the inventory you shipped out for content, and the tools you're paying for. ROME takes all of that into account. It tells you what your marketing actually costs and what it actually makes. Not the surface-level number your ad platform shows you.
Make more money per customer.
Get more customers, faster.
You get a 90-day roadmap, weekly calls, strategic audits, and systems your team can actually use.
Real Fixes. Real Numbers.
No content creators. No shipping products for photoshoots. No waiting. Fully photorealistic AI-generated video ads that test faster, cost a fraction, and let you iterate in hours instead of weeks.
Switched from a mailer box to a premium bubble mailer, simplified fulfillment, and got the package under a UPS weight threshold. Same product. Same brand. Same team. Six points of bottom-line profit recovered overnight.
Full custom website, automated competitor monitoring, and deep market research. All built with AI tools. What used to take an agency 6 weeks and $15K now takes days and costs almost nothing.
A brand was stuck with a terrible contract manufacturer and needed to leave. We helped them reformulate, source new suppliers, and get back to production in 2 months. Their other quotes were 9 months minimum.
You're overpaying for problems AI already solved.
Who Am I
I run Krete, a men's skincare brand I formulated in my apartment during the 2020 lockdowns because the labs were closed and I decided to figure it out myself. We landed a Playboy collaboration, got products into HBO shows, launched a full line of spa and hospitality products, and built systems that let me run and scale the company remotely while I travel.
Before that, I sold a shoe company, ran a successful SaaS business for years, and have done eight figures in revenue across everything I've built and the companies I've helped. I studied economics and math at Penn. I've worked with more than 50 businesses. I've only ever worked for myself.
I'm the kind of person who goes deep down the rabbit hole so you don't have to. I taught myself chemistry to formulate skincare. I learned Adobe Premiere to edit my own ads. I managed hundreds of influencers myself. I've done it all, so I know the problems and I know the solutions.
I even traveled to Brazil for a few months, peak summer, by the beach. Didn't matter. I worked every day.
Worst case, you spend 30 minutes with us. Best case, we start finding money and fixing problems on that first call before you even hire us.